Key Milestones

Singapore heartlands

Rich & Good Cake Shop opened in the heartlands of Singapore in 1997 with a mission to “Bring home baked goodness to everyone.”

Specialising in Swiss Rolls, every cake is lovingly handmade using our traditional recipe and the finest of ingredients. We bake fresh in small batches every day. Each batch of our signature kaya is slow cooked for 4 hours with fresh pandan leaves to yield a fragrant pandan kaya filling that is uniquely Singaporean.

Kampong Glam

In 1999, we moved out of the heartlands to the heritage shophouses of Kandahar Street. Over the years, we’ve grown organically through word of mouth in tandem with the development of the historic district of Kampong Glam.

Jewel Changi

Our second outlet in Jewel Changi marked our maiden foray into a shopping mall. We took a leap of faith, stepped out of our rustic shophouse, rebranded and ran headlong into the sparkle of Jewel.

The last couple of years have been a rollercoaster ride of ups and downs but our promise of handmade traditional rolls remains in the dedicated hands of our team of bakers who have stood by us through thick and thin.

In 2022, we celebrated 25 years of bringing home baked goodness to you. We hope our cakes will continue to add warmth and a taste of home as we make memories with you now and in the years to come.